A Booker works for a model agency and takes care of the booking process; thus establishes the contact between the model and the client or offers the model. It is important that the booker develops a good feel for the needs of the customer in order to be able to offer the right models in the next step. The booker is included in the project management team for extensive projects and is then part of the team, for example when it comes to realizing an elaborate promotion or a fashion show. In addition to the booking, the booker also takes care of the maintenance of the card and the customer acquisition. With this he covers a large part of the operative business of a model agency. Booking is one of the most important departments in an agency. The booking is managed by the so-called head booker. There is neither a course nor an apprenticeship for this profession. Entry into the industry usually takes place via an internship in a model agency.