In the world of advertising and brand communication, authenticity is key. At Showcast, we understand this and have specialized in finding the perfect face for every brand message. As the latest example of our work, we are pleased to announce the successful placement of two regional talents for e-regio, the ecological energy provider.
e-regio stands out for its commitment to local energy production, with green electricity generated within a maximum radius of 50 km from the consumer's home – this is regional energy at its purest, between the Rhine and Eifel! This strong regional connection was also reflected in our model selection. Our two placed talents come directly from the heart of this region: Düsseldorf and Bonn.
The combination of e-regio's message of regional, sustainable energy production with our locally based models created a perfect symbiosis. Through their authentic representation, they were able to powerfully convey the values and mission of e-regio in the advertising campaign.