The Saarland is versatile and vibrant. This is exactly the atmosphere Bitburger wanted to capture. The goal was to promote a sweepstake. The highlight: A large neighborhood festival.
But how do you convey such a feeling in photos? This is where our agency, SHOWCAST, came into play. As specialists for models, people, commercial actors, and influencers, we found the perfect cast. For this beer advertisement, we booked people models. Their job: To fill the role of extras as models and showcase authenticity.
The photo production was a success. Our models perfectly conveyed the true Saarland vibe. It was as if you could taste the cool Bitburger beer just by looking at the pictures.
Bitburger has tradition. The Saarland has charm. And SHOWCAST? We bring both together. Authentic, professional, and real.