Understanding licenses is crucial in the world of photo and video productions, as well as in model bookings. While licenses in media production often regulate the usage rights of images and videos, licenses in model bookings typically refer to the use of the model's image or likeness.

Licenses in photo and video productions
In photo and video production, licenses refer to the permission to use the produced material. The photographer/videographer is the creator and thus holds the rights to their works. The license grants usage rights and defines how, where, and for how long the material can be used, particularly covering aspects such as commercial use, geographical restrictions, and digital rights. They are essential for avoiding copyright infringements.

Licenses in model bookings
In model bookings, the license refers to the use of the model's image. This often includes agreements on the duration of use, the type of media in which the image may appear, and geographical restrictions. These licenses are important to protect the model's rights and are usually regulated through the buyout.