A lookbook is an essential marketing and communication tool in the fashion industry. It is a collection of photographs that showcase a designer's or fashion label's latest creations. The lookbook not only serves to present the style and concept of a collection but also to inspire and engage potential buyers and press representatives. It conveys the brand's identity and emotionally represents the target audience. Traditionally, the lookbook is created through professional photography, featuring high-quality images that highlight the clothing and accessories in the best light. Editorials or storytelling are also possible, offering a narrative that puts the collection in context. In a broader sense, a model's model book can also be considered a lookbook, through which the model markets themselves.