Im Influencer Marketing Influencers are differentiated based on their reach. Here we speak of nano, Microphone- And Macro influencers. Each category is assigned certain qualities. It is particularly challenging to manage a campaign with nano and micro influencers because contracts have to be concluded and collaborations evaluated at the same time.

Nano influencers:

• Followers: typically less than 10.000.
• Features: They have a very close and dedicated fan base. Their content is often highly personalized and authentic.
• Benefit: Higher engagement rates and personal connection to your community.