In influencer marketing, influencers are categorized based on their reach. These categories include nano-, micro-, and macro-influencers, each with specific qualities. Managing campaigns with nano- and micro-influencers can be challenging due to the need to simultaneously manage contracts and evaluate the partnerships.

Nano-Influencers:

• Followers: typically fewer than 10,000.
• Characteristics: They have a very close and engaged fanbase. Their content is often highly personalized and authentic.
• Advantage: Higher interaction rates and a personal connection to their community.