Fitting is part of the scheduling of a fashion or advertising production. During fitting, models try on items of clothing or costumes to make sure they fit well. Fitting clothing is crucial for photo shoots, fashion shows and advertising campaigns as fit determines the look and overall effect of the clothing. The fitting is usually organized by the stylist. The stylist can make adjustments and alterations to the garments to suit the model's individual measurements. The fitting can be done differently than that E-Casting very difficult to represent virtually. Therefore, the model's physical presence is necessary during the fitting. The fitting usually takes place a few days before the actual production. The fitting also plays a role in the pre-selection of models for fashion productions in the online shop sector and in the selection of fit models.