A showroom in the fashion and design industry is a special space where designers and fashion brands present their latest collections. These spaces serve not only to display products, but also as a meeting point for buyers, fashion journalists and other industry players. Showrooms can take place as part of an experiential shopping event, but are usually as part of a trade fair or buyer's event. In this sense, a fashion show is also a type of showroom event. A Lookbook could therefore be a kind of digital showroom.