A mood board is a creative tool used in various industries such as design, fashion, photography and advertising. It is a physical or digital collage consisting of images, text, material samples and other visual elements. Moodboards are used to illustrate a particular mood, theme or concept and are therefore indispensable in the early stages of the creative process. When casting models and media productions Actors The mood boards are often part of the briefings towards the modeling agency. On the one hand, the mood board can include the different roles that are being sought and illustrate which type is being sought, or on the other hand Casting serve to capture the corresponding key frames and moods.

Example moodboard of a fictional advertising campaign: