In our latest campaign for Aiways, the visionary electric car manufacturer, we present a moment of modern urbanity through a successful casting: Melissa and Kazim, our commercial models, embody the young, dynamic couple after an exciting shopping spree. On an urban rooftop parking deck, surrounded by the skyline, the focus is not only on the couple but also on the elegant Aiways U5.
Melissa, a radiant beauty from Bonn in her mid-20s, perfectly represents the urban lifestyle with her vibrant personality. At her side is Kazim, in his early 30s from Cologne, not only known as a DJ but also for his passion for dance, especially breakdancing. Together, they bring a lively, authentic atmosphere to the photo production.
This campaign demonstrates how the models from our model agency embody the values and spirit of Aiways: Dynamism, modernity, and a touch of luxury. By using commercial models in car advertising, we offer a fresh perspective on modern life and how it is enriched through sustainable mobility.