Brand ambassadors, play a crucial role in today's marketing and social media landscape. They are not only the face of a brand but also its voice, building authentic, trustworthy, and personal connections with target audiences. These representatives can be either internal employees or external influencers (see also influencer marketing), each bringing unique perspectives and reach. Models who are also active in content creation can be a valuable addition to an advertiser's marketing mix.
One of the most well-known brand ambassador stories is that of Michael Jordan, to whom Nike eventually dedicated an entire product line. The company’s collaboration with the sports superstar was a highly lucrative venture for both parties. On a smaller scale, startups and mid-sized companies can also build a "face of the brand" and develop successful marketing through individual content. Consider the importance of social media content and the engagement of customers through these channels.