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Insights Lookbook

A lookbook is an essential marketing and communication tool in the fashion industry. It is a collection of photographs depicting the latest creations of a designer or fashion label. The lookbook serves not only to present the style and concept of a collection, but also to inspire and appeal to potential buyers and press representatives. It conveys the brand identity and represents the target group emotionally. The lookbook is traditionally created using professional photography, i.e. high-quality images that show the clothing and accessories in the best light. Editorials/storytelling are also conceivable, i.e. a story that puts the collection in a context. In a broader sense, this can too Model book of a model can be referred to as a lookbook through which the model markets herself.

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