User Generated Content (UGC) refers to any form of content—whether text, images, or videos—created by users, not by brands or companies. In today’s digital landscape, UGC plays a crucial role in the marketing strategies of many businesses, as it fosters authenticity, increases user engagement, and boosts brand awareness.

The importance of UGC arises from several factors:

1. Credibility: Content from real users is perceived as more authentic and trustworthy than promotional content.
2. Engagement: UGC promotes interaction between users and brands, contributing to the development of an active community.
3. Content pool: UGC provides a diverse and continuously growing source of content for marketing purposes.

A modeling agency brings together a specialized target group that can be leveraged for generating User Generated Content in various ways. For example, consumer videos and gifted reviews are popular forms of online marketing in the fashion and beauty industries.