Insights Showroom
A showroom in the fashion and design industry is a dedicated space where designers and fashion brands present their latest collections. These spaces are not only for displaying products but also serve as meeting points for buyers, fashion journalists, and other industry players. Showrooms can take place as part of an experiential shopping event, but they are most commonly associated with trade shows or buyer events. In this sense, a fashion show can also be considered a type of showroom event. A lookbook could thus be seen as a form of digital showroom.