Im Influencer Marketing Influencers are differentiated based on their reach. Here we are talking about Nano-, micro and Macro influencers. Each category is assigned certain qualities. It is particularly challenging to manage a campaign with nano and micro influencers because contracts have to be concluded and collaborations evaluated at the same time.

Micro-influencer:

• Followers: around 10.000 to 100.000.
• Characteristics: They are often viewed as experts in specific niches or areas. Your recommendations are considered credible and trustworthy.
• Advantage: Engaged followers in specific niches, often higher engagement rates than larger influencers.