In influencer marketing, influencers are categorized based on their reach. These categories include nano-, micro-, and macro-influencers, each with specific qualities. Managing campaigns with nano- and micro-influencers can be challenging due to the need to simultaneously manage contracts and evaluate the partnerships.

Micro-Influencers:

• Followers: approximately 10,000 to 100,000.
• Characteristics: They are often seen as experts in specific niches or fields. Their recommendations are considered credible and trustworthy.
• Advantage: Engaged followers in specific niches, often with a higher engagement rate than larger influencers.