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Insights Micro-influencer

Im Influencer Marketing Influencers are differentiated based on their reach. Here we are talking about Nano-, micro and Macro influencers. Each category is assigned certain qualities. It is particularly challenging to manage a campaign with nano and micro influencers because contracts have to be concluded and collaborations evaluated at the same time.


  • Followers: around 10.000 to 100.000.
  • Characteristics: They are often viewed as experts in specific niches or areas. Your recommendations are considered credible and trustworthy.
  • Advantage: Engaged followers in specific niches, often higher engagement rates than larger influencers.

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