The fitting is an essential part of the schedule for a fashion or advertising production. During a fitting, models try on clothing or costumes to ensure they fit properly. Properly fitting clothing is crucial for photoshoots, fashion shows, and advertising campaigns, as the fit determines the look and overall impact of the clothing. The fitting is usually organized by the stylist, who may make adjustments or alterations to the garments to match the model’s individual measurements. Unlike e-casting, a fitting is difficult to conduct virtually, so the model’s physical presence is necessary. The fitting typically takes place a few days before the actual production. It also plays a role in the pre-selection of models for online shop fashion productions and in selecting fitting models.