A moodboard is a creative tool used in various industries such as design, fashion, photography, and advertising. It is a physical or digital collage composed of images, texts, material samples, and other visual elements. Moodboards are used to illustrate a specific mood, theme, or concept, and are therefore indispensable in the early phase of the creative process. When casting for media productions involving models and actors, moodboards are often part of the briefing given to the modeling agency. The moodboard may include the different roles being cast and illustrate the type being sought, or it may be used during the casting to capture the relevant key frames and moods.

Example moodboard for a fictional advertising campaign: