Gifted reviews are a part of consumer videos and have become a significant strategy in influencer marketing. They refer to reviews and recommendations of products that have been provided to influencers or bloggers for free. This practice allows brands to introduce their products to a wider audience through this form of user-generated content (UGC), sharing authentic user experiences.

A classic example of a gifted review is when a cosmetics brand sends its latest skincare line to a well-known beauty blogger. The blogger tests the products over a period of time and shares her experiences and results with her online community. Often, before-and-after pictures or detailed descriptions of product usage and effects are included.