Gifted reviews are among the Consumer videos and have proven to be a significant strategy in the Influencer Marketing established. They refer to reviews and recommendations of products that have been made available free of charge to influencers or bloggers. This practice allows brands to have this User-Generated Content (UGC)to introduce their products to a wider audience and share authentic user experiences.

A classic example of a gifted review is when a cosmetics brand sends its latest skincare range to a well-known beauty blogger. The blogger tests the products over a certain period of time and shares her experiences and results with her online community. Before and after pictures or detailed descriptions of product use and its effects are often shown.